Not Many Experts

Whilst their skinny-jean-suffocated contemporaries are still attempting to find a chord that will make them sound like The Libertines without being labelled “landfill indie” (the conveniently condescending tag that literally has the power to end the careers of shit bands everywhere),  Neon-Gold-adored Monarchy are pounding the streets of the capital trying to find the perfect synthesis of pop and dance music.

Somehow putting together the best bits of both the much babbled about “chillwave” genre and Girls Aloud’s most recent Xenomania-produced material, and producing something that is strangely neither as bland as Girls Aloud nor as pretentious and Pitchfork massaging as “chillwave” (blurgh), Monarchy seem to have already found that perfect balance. Staggeringly, these early demos not only carry the polish of the finished product, but have been stained and programmed with the subtleties and quirks that lift them beyond simply being a major’s next big target. Both style and substance, then, and a very bright talent for 2010.

Monarchy – Gold In The Fire (Demo)

Monarchy – The Phoenix Alive (Demo)

PS; we’re trying to cut down on our Neon Gold addiction, but it’s proving difficult. You can see our efforts on the bottom right of any page, with our new blogroll – proof that we don’t just read Neon Gold. And yes, again, when I say “we”, I mean “I”. Sorry. Force of habit.