New Noise: The Shimmer
![The Shimmer [5]](http://notmanyexperts.com/wp-content/uploads/2010/02/TheShimmer5.jpg "The Shimmer [5]")
Recently was on the receiving end of a mysterious e-mail from a PR that was completely empty, save for an attached mp3 from a band called The Shimmer. If anything, the absence of a laboured description was far more interesting, and didn’t run the risk of pissing me off within three stubbornly contrived sentences. Taught me a couple of things really. Primarily that mystery is preferable to bad English, but also that this accidental form of music PR is, actually, far more effective than throwing the dictionary at music. I guess that this could be why music journalism is far more effective online, where you can listen to/download whatever is having the thesaurus poured out onto it.
Unsurprisingly, turned out that it was a mistake, but the unpretentious “No Surprise At All” had stirred my interest enough to reply to said e-mail, and I eventually received the usual sentence or two. Ironically, although the lack of wording had initially interested me, the paragraph that I eventually received was equally intriguing; not only is “No Surprise At All” unhinged rock & roll to overpower bland and heartless radio fodder, but the single was likely to actually be appreciated, as it turns out that the song will be released on Hit Club (Wolf Gang, Egyptian Hip Hop, Is Tropical, May 68) in the near future. Stumbled across the future of both ecstatically sincere rock & roll and music PR in the space of a couple of e-mails. Efficiency.
RSS
Newsletter
Twitter
NetworkedBlogs
February 16th, 2010 at 9:46 pm
Superb! Generally I never read whole articles but the way you wrote this information is simply amazing and this kept my interest in reading and I enjoyed it. You have got good writing skills.
October 27th, 2010 at 12:00 am
Skip Hop Studio Diaper Tote Handbag is awesome.So quite a few pockets – as well as not those little, useless pockets, either. Almost all of the actual storage compartments tend to be a wonderful dimension and seriously aid keep everything organized. The handles are a fantastic length and fit nicely over the shoulder; the handle shoulder straps additionally remain place on my own arm, which is actually vital as soon as you’re transporting a infant. The handbag appears excellent, as well. Not as well fancy, but not too casual. (I’ve it in black) The material is soft (can’t think of a much better word) so it’s effortless to squeeze in to tight spaces – but yet it’s sturdy. I have a Fleurville Lexi carry and I love it, as well, but that bag is actually kind of inflexible. I think that Skip*Hop can grow to be my everyday bag. It is a little bit large – so if you are not in to huge totes this may perhaps be far better as an over-night baby diaper tote.