New Noise: Glass Animals
The premise of it is less than attractive. Dubstep infused ethereal pop. Nothing could sound more like it was simultaneously humping the success of The xx and dubstep in general. When you read it all down in words, anyway, it just sounds unbelievably contrived. Like a balding A&R executive at one of our beloved majors has mind-mapped out what is “cool” today to a room full of excessively earnest interns and spineless phallus massagers and sent them out to assemble the most relevant group possible.
However, one listen to Glass Animals’ “Golden Antlers” and all cynicism will evaporate. Whilst it may be tentatively stepping into corners of music that haven’t been completely explored before, there’s nothing contrived about it. In fact, with dubstep spreading its influence further and further into pop music, it was only a matter of time before bands starting following The xx’s lead and pushing things a little further.
All this endlessly sought after “progression” would be completely worthless were it not for the fact that Glass Animals are writing some of the most touching and affecting songs that I’ve had the pleasure of encountering recently. Striking a mix between the acoustic and digital with the same success that made “xx” so essential, Glass Animals are without a doubt one of the most exciting prospects in new music today. I’m not the only one to think so either, the music industry is understandably interested and These New Puritans’ manager is rightfully keeping a close eye on them. Forget whoever it may be that you’re being told to get excited about right now, bands like Glass Animals occur very rarely and a properly-headphoned listen to “Golden Antlers” should confirm why they deserve the attention that is sure to come.
-Song Remove By Request In November 2011-