Wolf Gang // Something Unusual
After a surge of internet scribblings that threatened to make him 2009’s latest buzz-band-fatality, Wolf Gang has played it calmly and slowly, and is now enjoying the benefits of that approach. Yesterday, new track “Something Unusual” surfaced, another track from debut album ‘Suego Faults’ (out 27th June). And it is actually far more unconventional than most hyped artists dare to attempt, stretched out with a languid chorus, before diving into a verse more similar to his usual glam pop theatrics. It may not quite stray into Panda Bear territory, this is, after all, a pop song, but you’ve got to hand him some credit for not writing “Pieces Of You” a dozen times, slapping an album name on it, and letting the record label do their marketing tricks.
The trouble is, many hyped artists are written about solely on the basis of one or two songs, so, for them, where is the incentive to step out of that comfort zone and try something else? Blinded by what seems like success just around the corner, an enormous amount of these artists end up releasing completely lacklustre albums with no depth and variation. By playing things slowly, Wolf Gang’s allowed some time for his sound to develop, managed to avoid the apparently enticing lights of the spectacularly average indie-artist’s lifestyle, and is instead poised to deliver an album that stands a far better chance of justifying the hype than many, many of his contemporaries allow themselves.
After all of that… ‘Suego Faults’ had better be bloody amazing.