Not Many Experts

Given that, at the time of writing, there are only 4 copies of Friends’ “I’m His Girl” vinyl left, we thought we’d heighten the sense of pained anticipation that naturally precedes each post  by waiting until now to tell you… you’ve really got to get hold of one of these. And we’re probably going to buy one, we’re sure you can handle the maths on that one.

Since we last wrote about these men and women, the passionately reckless hyperbole being thrown the band’s way (a trend that we’d like to think we’re experts of) has swollen to a level where it’s starting to look like the truth more than hyperbole.

Are these Brooklynites the future of alternative pop music? I can’t predict the bloody future, but everybody seems to be coming round to the idea that, at the very least, the suggestion isn’t that stupid after all. And even if it turns out that they’re just another exercise in excited chatter followed by a disappointing album, at the very least they’ve left us with one of the year’s finest singles, and there’s no doubt about that.

Friends – I’m His Girl by LuckyNumberMusic

If you’re not convinced, check out this cheeky little video that they put together, too, and be well and truly visually indoctrinated.