French Films // Escape In The Afternoon
French Films have somehow positioned themselves in an unbelievable position; they write towering, anthemic indie-pop, and somehow pull it off as if they’re the hippest, Urban-Outfitters loving, roll-your-own-fags lot from Shoreditch. And they’re from Finland. It just defies logic, but it has happened, and the best part is that as radio-friendly as their tunes may be, there’s more than enough substance and character there to satisfy the sternest, monocled Guardian critic. Almost like a more grandparent-friendly Yuck.
It’s the sort of situation that generally culminates in bands landing themselves hyperbolic feature pieces in the music press; surely it’s only a matter of time before somebody suggests that they’re about to save the guitar from its long expected death? Or maybe a xenophobic Daily Mail music journalist will call them part of the “Nordic Invasion” and slam their debut album? Only time will tell, but for now they’ve got the influential support of Ja Ja Ja and Record of the Day – and after being completely convinced by these two songs, we’re completely on-board, too.