Not Many Experts

Well this is predictable. But, in a way, that’s exactly why I’m writing about a song that was released approximately 55 days, 12 hours, 41 minutes and 36 seconds ago. Those 36 seconds are a long time within the blogging community. As anyone who is familiar with music blogs will be aware, posting or not posting about a song because other blogs have or haven’t posted about it is potentially one of the worst things in the world at the moment, closely followed by President Assad. It’s that sort of self-conscious competitive instinct that makes blogging more about egos than music. And it’s exactly because every blogging instinct within me is telling me that it’s far too late to write about Jessie Ware’s “Wildest Moments” that I’m going to, just to spite them, just because the whole thing is so ridiculous.

If you like something, tell everybody about it, and if you don’t , then don’t. For me, blogging is far too self indulgent to even attempt to be so disgracefully professional and post everything so quickly. It’s more of an outlet of things that I love, hastily slapped onto the site whilst also managing to be days late. If you think about it, that’s actually quite an achievement. But at least when I write about something half a year after you’ve first heard it, you really know that it’s coming from the heart.

And as a miserable indie lad from the north, you may be surprised that it’s Jessie Ware’s “Wildest Moments” which is getting me all incensed about the expectations of the internet. But then why should you be? It’s the sort of heart-out of the chest bare honesty that all music lacks, pop and otherwise. It’s got the sort of ear-rupturing hooks that the most contrived major label writers couldn’t wring from their limp, uninspired bodies. It’s the most believable, real, and dare I even say it, ‘authentic’, pop music for years, and it deserves every single incensed superlative spilled upon it.

If you have somehow avoided buying Jessie Ware’s album until now, perhaps because you were distracted by trivial concerns such as having a job or being busy rather than scouring the internet constantly, then perhaps have a listen to the magic Soundcloud box below and be convinced by the similarly brilliant ‘110%’ (produced by our other hero, Julio Bashmore), and maybe even go and buy it. And if you do, our job will be done. Proudly providing a bus for people who have missed the bus because they were busy since 2008. That should be our new tagline.