Archie Bronson Outfit – Coconut
You have probably noticed by now our tendency to introduce our favourite music by tenuously linking it to frustratingly dead end but thought provoking discussions about weighty topics such as the state of the music industry today / the culture of music blogs / how is it so possible for so many people to like Scouting For Girls. That’s all well and good, and we do enjoy pretending to know what’s going on, but sometimes, just sometimes, possibly at about 2 in the morning, we just feel the need to say: this, without a doubt, is a fucking amazing song. (and an equally encouraging album as well)
This is absolutely how I feel about Archie Bronson Outfit’s “Hoola” right now. (and the attached album, “Coconut”) There’s no way that, in this state, I can forge even a questionable link between it and the depressing state of music consumption today, or the future of the music industry. Quite simply, “Hoola” is one of those essential songs that you’ll look back on a years time and see how it defined a short period of your life. It’s a song that the repeat button was made for. It’s the sort of tune that you’ll look forward to all night as you grind it out (attempt to pass the time, not embarrassing hip gyration) at yet another average party.
Two fairly lengthy paragraphs down and I’ve not yet managed to even faintly describe what “Hoola”, or “Coconut” sounds like. But then, all of the above is just what the song means to me, and any ridiculous attempt to describe it would just again, be my interpretation. Ultimately, why would you bother reading clumsy words (it’s clear that words were almost definitely not invented to precisely describe music) when you can listen to it yourself and form your own opinions? In that sense, music journalism really is fucking useless. I’m not here to tell you what to think, just to recommend music that I genuinely love, but it’s up to your to establish your own position. Strangely, I seem to have gone from discussing how I’m not going to end up in a philosophical back alley this time, to ending up completely unintentionally in my pseudo-philosophical back alley. I just hope that you’re listening to “Hoola” by now – they’re 3 minutes of your life that you’re not going to want to get back from me.
PS: If you thought that was even slightly average, then you need to get “Coconut” in your life as well – it comes out on Monday on Domino, and we all know how everyone is swimming in money at the moment and all that, so crack out a wad of 10s. And oh yeah, it really is very very good. A proper description? Nah. Not only do I genuinely believe what I wrote above about forming your own opinions and trusting recommendations, but it has surpassed the 2 o’clock that I mentioned and I will not last much longer.
PPS: Lucky inhabitants of Liverpool can catch Archie Bronson Outfit in an incredible line up with Oh No Ono and White Hinterland on 19.05.10 and can get rid of more of that money stuff here. The whole thing is going to be occurring in The Kazimier as well, which is, in my opinion, one of the most original and therefore best venues in the country, and is probably worth the ticket price alone.





