Not Many Experts

As a rule; free things are always, constantly and without exceptions absolutely depressing. By definition, they’re usually designed to make you buy other things which, obviously, is detestably sneaky and therefore worthy of hate. They’re almost by some unwritten rule of thriftiness underwhelming and weak, like that Chemical Brothers “album” of remixes by drugged up bedroom hermits that the Sunday Times seems to give away every week, and that watered-down free shot of beer brewed solely to force you to feel guilty about not buying an entire bottle. In fact, the only free thing that I’ve received recently that packed a punch was, literally, a punch in the face from a terrifyingly furious chav for trying to protect my idiotic friend who, quite predictably, had made some sort of perhaps unnecessary comment about said chav’s mother. I preferred it to the shot of beer, anyway.

I’ll have to admit at this point that I am actually lying. The term “without exceptions” above was probably misleading. There is an exception. Now, I think you probably know where this is heading. Except I’m not going to lead this into an anticlimax by giving you away a free impotent remix of a fey, untalented indie band who’s manager happens to be an old friend of mine. Downloading music for free, legally, is no longer new or exciting. Thousands of artists are struggling to grab your attention right now, each one trying to convince you to steal their music with their consent like some sort of musical self-flagellation that has become necessary to build a following of interneted music geeks, but I can barely remember the last time that a free EP was worth the listening time alone, let alone two enormous paragraphs of frankly irrelevant pre-amble.

London’s rising producer of the minute Entrepreneurs has definitely changed those perceptions. Of course we’d seen the name flung across all of the right places, and recently come across him again in the guise of FOE’s producer, but not once did we consider that it was possible he’d release an EP of ball-swallowingly terrifying industrial pop that, quite simply, is the most original, breathless and focussed EP we’ve heard all year. Somehow, it manages to be both as accessible as Lady Gaga pummelling her record label execs to death with the heel of her shoe and weirder than, well, Lady Gaga. For that feat alone you are sort of obliged to download the EP. And if you don’t agree with us, well, you can have your money back; because this is 100% guaranteed to be better than a punch in the face, but hit you just as hard.

Entrepreneurs – Hunting Roger Rabbit by NotManyExperts